Pirelli Tyres
Power is nothing without control
Pirelli is one of the world’s leading tyre manufacturers, ranking as the fifth largest global operator in the tyre industry and the undisputed leader in the Premium and Ultra High Performance tyre sectors. Moreover, known for cutting-edge technology, innovation, and exceptional performance, Pirelli has been a driving force in tyre excellence since its founding in 1872.
With over a century of expertise, Pirelli has built a reputation for producing premium tyres that deliver outstanding control, durability, and safety. In addition, their strong connection to motorsports dates back to 1907, and today Pirelli proudly serves as the exclusive tyre supplier for the Formula One Championship, equipping the grid with their advanced Pirelli P Zero range.
However, Pirelli’s innovation goes far beyond the racetrack. What truly sets Pirelli apart is their ability to transfer track-tested technology into road-ready tyres, offering drivers around the world some of the best products in the ultra high performance tyre market. As a result, this commitment to excellence earns extensive global recognition for their ongoing investment in research and development.
They reinvest approximately 3% of their annual revenue into R&D, one of the highest percentages in the tyre sector, thereby ensuring continual improvements in quality, performance, safety, and environmental impact.
Pirelli Tyres Patterns
Discover the Innovation Behind Every Pirelli Tyre
Explore the full range of Pirelli tyres with our dedicated YouTube playlist.
This hand-picked video collection showcases Pirelli’s advanced tyre technology, high-performance tread designs, and exceptional driving performance. From ultra-high-performance road tyres to durable all-season tyres, you’ll get a clear visual guide to the most popular Pirelli tyre models available.
Whether you’re advising customers or expanding your product knowledge, this playlist helps you understand how each Pirelli tyre is engineered for specific driving conditions and performance needs.
As a result, you can gain practical insights into the features that make Pirelli tyres stand out.
Pirelli Tyres Full Range
Pirelli P ZERO™
Introducing the latest generation of P ZERO™, Pirelli’s ultimate choice for Premium and Prestige vehicles, developed together with leading car manufacturers. It delivers well-rounded sporty performance at the next level. With improved comfort and durability, it provides an unforgettable experience on the road.
- 18”- 23”
- Increased lateral stability, enhanced hard handling capabilities and sporty feeling
- Reduced wear and improved durability.
- Higher mileage and consistent performance throughout tyre life
- Noise reduction and improved comfort
Pirelli CINTURATO P7™
The CINTURATO P7™ tyre is the Pirelli Summer high performance product for cars and crossovers with a focus on wet performance,
mileage and rolling resistance. In addition, new materials and tread compounds help to overcome the wet/rolling trade off, offering balanced overall performance and great versatility.
- 16”-20”
- Innovative chamfer design to reduce the braking distance.
- Void ratio and grooves shapes optimisation for aquaplaning risk reduction
- Low rolling resistance, optimised wear regularity
- Noise reduction and improved overall comfort
Pirelli SCORPION™
New SCORPION™ is the latest Pirelli Summer high performance product for SUV application with a comfortable driving. Thanks to latest technological developments, new SCORPION™ provides excellent performance: wet performance, mileage, rolling resistance. As a result, drivers can enjoy a safer, more efficient, and more refined ride.
- 17”-22”
- Great aquaplaning levels without compromising noise
- Great water expulsion
- More comfort, low noise levels
- Reduced braking distances, low rolling resistance, reduced tyre wear.
Pirelli Powergy™
The Powergy™ Summer is the smart choice for the warm season. Whether you’re navigating city commutes or enjoying weekend escapes, this tyre delivers a smooth and reliable drive all summer long. Additionally, it caters to drivers who seek safety, efficiency, and comfort, while maintaining Pirelli’s leading quality standards.
- 16”- 20”
- Improved wet handling and braking performance. Low aquaplaning risk
- Low noise and high comfort
- Enhanced sipes connection to reduce risk of aquaplaning
- Optimised footprint for low rolling resistance.
- Lowered energy dissipation and low fuel consumption.
FAQs Pirelli Tyres
Their UK tyre manufacturing network primarily operates from two key sites: Carlisle, which produces high-performance SUV and 4×4 tyres, and Burton-on-Trent, which houses the UK headquarters alongside additional manufacturing operations. Both factories have a long history and form part of a strategy to maintain UK industrial operations, ensuring a consistent supply to the local market and key customers.
Pirelli was founded in Milan, Italy, in 1872 by Giovanni Battista Pirelli. The company was established as a limited partnership to focus on the production of rubber products.
To check if a Pirelli tyre uses RUN FLAT technology before your purchase, simply visit Pirelli.com and verify by searching for your specific product. Then, after purchasing the tyre, you can locate the RUN FLAT marking on the outside or inside shoulder of the tyre.
Winter tyres feature the M+S marking on the sidewall, often accompanied by a mountain with a snowflake symbol. While the M+S marking usually identifies a winter tyre, tyre manufacturers also use the Snowflake symbol to distinguish true winter tyres from all-season tyres that only display the M+S marking. As a result, drivers can easily choose tyres that provide optimal performance in snow and icy conditions, ensuring safety and reliability during the winter months.